Social media, entrepreneurs and accelerators: examining the role of brands and networks
Authors
Wang (Wong), Fang (Florence)
ORCID
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Other Contributors
Kuruzovich, Jason N.
Lu, Yingda
Hendler, James A.
Nevo, Dorit
Lu, Yingda
Hendler, James A.
Nevo, Dorit
Issue Date
2016-08
Keywords
Management
Degree
PhD
Terms of Use
This electronic version is a licensed copy owned by Rensselaer Polytechnic Institute, Troy, NY. Copyright of original work retained by author.
Full Citation
Abstract
In the second empirical study, I examine the role of accelerators and social media. Over the past several years, accelerators have grown to play a more important role within the startup economy. However, there are little studies examining the mechanisms of how accelerators influence startup performance. Employing a unique dataset, my results provide strong evidence that both accelerator and entrepreneur engagement have a positive influence on startup engagement. Accelerator engagement only has a short-term impact on startup engagement while impact from entrepreneur engagement is more long lasting. I find accelerator engagement has positive but short-term impact on entrepreneur engagement as well. The results also suggest important managerial implications for both accelerators’ and startups’ social media strategies.
Description
August 2016
School of Management
School of Management
Department
Lally School of Management
Publisher
Rensselaer Polytechnic Institute, Troy, NY
Relationships
Rensselaer Theses and Dissertations Online Collection
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