Browsing Rensselaer Libraries by Author "Agopian, Garo"

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Toward a framework for establishing social media market mavenism : an expertise presentation approach

Agopian, Garo (Rensselaer Polytechnic Institute, Troy, NY, 2019-08)

This dissertation explores market mavens and presents initial steps toward a framework for understanding how market mavenism is established on social media. Since expertise is the construct that differentiates market mavens ...