Social media, entrepreneurs and accelerators: examining the role of brands and networks
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Authors
Wang (Wong), Fang (Florence)
Issue Date
2016-08
Type
Electronic thesis
Thesis
Thesis
Language
ENG
Keywords
Management
Alternative Title
Abstract
In the second empirical study, I examine the role of accelerators and social media. Over the past several years, accelerators have grown to play a more important role within the startup economy. However, there are little studies examining the mechanisms of how accelerators influence startup performance. Employing a unique dataset, my results provide strong evidence that both accelerator and entrepreneur engagement have a positive influence on startup engagement. Accelerator engagement only has a short-term impact on startup engagement while impact from entrepreneur engagement is more long lasting. I find accelerator engagement has positive but short-term impact on entrepreneur engagement as well. The results also suggest important managerial implications for both accelerators’ and startups’ social media strategies.
Description
August 2016
School of Management
School of Management
Full Citation
Publisher
Rensselaer Polytechnic Institute, Troy, NY