Management of the marketing mix for a regional retail food chain : a simulation study

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175281_thesis.pdf (33.83 MB)
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Authors
Uhr, Ernest B.
Issue Date
1969-02
Type
Electronic thesis
Thesis
Language
ENG
Keywords
Marketing
Research Projects
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Abstract
Description
February 1969
School of Management
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Publisher
Rensselaer Polytechnic Institute, Troy, NY
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https://hdl.handle.net/20.500.13015/1407
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RPI Theses Online (Complete)