Management of the marketing mix for a regional retail food chain : a simulation study

Authors
Uhr, Ernest B.
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Issue Date
1969-02
Keywords
Marketing
Degree
PhD
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This electronic version is a licensed copy owned by Rensselaer Polytechnic Institute, Troy, NY. Copyright of original work retained by author.
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Abstract
Description
February 1969
School of Management
Department
School of Management
Publisher
Rensselaer Polytechnic Institute, Troy, NY
Relationships
Rensselaer Theses and Dissertations Online Collection
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