Effects of sounds on the visitors’ experience in museums

Abstract

With the growing popularity of museums, there is an increasing awareness of the importance of acoustics in creating a high-quality visitor experience. As a result, the research field of museum acoustics has gained attention, particularly regarding objective/physical parameters. However, there is also a need for studies on user perception and experience. Furthermore, innovative solutions are required to improve acoustic conditions without complex treatments that might compromise the exhibitions. Sound masking, a proven and widely used technique, is commonly employed to enhance the acoustic experience in various environments by rendering target speech unintelligible, reducing annoyance, and improving listeners' perception. Conventional masking systems typically utilize random steady-state electronic signals adjusted to specific environments. This study investigates the effect of conventional sound maskers and sounds congruent with the museum exhibition context on visitors' experience. This proposal is based on research demonstrating that context significantly influences a soundscape's positive experience and the perception of the museum environment. Therefore, this study hypothesizes that sounds congruent with the environment are equally effective as the conventional masking sound in distracting background noise, enhancing visitors' experience and engagement with the artwork and creating a more comprehensive and immersive experience.